A friend of mine told me to change the format on my website from singular to plural. In other words, instead of saying, “buy your non-lethal guns and get blank and pepper ammo from me,” change it to, “buy your non-lethal guns and get blank and pepper ammo from us.”
At face value it sounds like a good idea. This is a professional outfit, after all.
But what my friend missed was the message that I’m trying to convey: that of a personalised service.
It’s of utmost importance that people who deal with me know that they’ll get personalised service.
I don’t want people to buy, then disappear.
I want you to return to me for your blanks and pepper rounds.
And that’s why it’s important for me to speak as I, not us.
If you’re new to this website, I want to welcome you. I sell a range of non-lethal weapons, as well as blank and pepper rounds so you can reuse your pistol.
And remember, you don’t need a license for one of these non-lethal weapons.